I do not know, who you are.
I do not know your firm.
I do not know the goods of your
I do not know sights of your firm.
I do not know the clients of your
I do not know a history of your
I do not know reputation of your
So, what you wanted me to sell?!
The sale begins before the direct-sales
representative will come.
It begins with progress in the Internet.
Internet - marketing. SEO. Search
If you developing the business,
it is more probable than everything,
you collide with problems formulated
in questions - epigraph to our
site. So, "what you wanted
me to sell?!" In this case
this question you set to us. Let's
try to answer simply.
The key to profit of any business
is a selling. No, we certainly
well understand, that, generally,
increase of efficiency of any
business - complex task. Which
essence is expressed in two simple
documents is a balance and budget
of the company. But we shall touch
only one theme - search and attraction
of the partners. The legal and
physical persons, which, buying
your goods and - or the services,
bring to you profit.
No, actually, we certainly understand,
that it is not enough to interest
the new client, there is still
task to keep it. And to make by
the constant partner. But we have
agreed to give the simple answer.
For this reason we shall not detailing,
remembering that each of our statements
So. Do you know who are your
potential clients? How they will
find you? Why they come to you,
instead of to your competitors?
If you managed correctly to answer
these questions, and have enough
money, efforts, intelligence,
work and man-hours has sufficed
to arrange according to the received
answers - we congratulate you!
Most likely - your company is
successful. At least in comparison
with the competitors, which too
have tried to carry out the analysis
of the market.
And if the profit of the company
falls? (Allowable thus is that
the zone of the profit does not
decrease - goods or the services
of the company have prospects).
Then, there is something you do
not so good, or something do not
Or elections in the country have
Let's leave again nuances, every
possible nuances concerning crisis
- management, in rest. Though
here it is necessary to mention,
that the task of attraction of
the clients besides complex and
means the analysis of a situation
and search of the proved answers
in a number of arising questions.
Than we can help you?
How advertising activity of the
majority of the companies was
organized earlier? Were (and many
from them are alive to this day)
printed editions, price-lists,
others. The various kinds of address
advertising are alive. Till now
very much decisions solved by
personal communications and personal
arrangements is a feature of our
But, with current of time, increasing
influence having the Internet
- a pioneer of domestic business.
No, that situation, when the Internet
completely will supersede all
printed editions, will replace
by itself all existing on today
advertising companies, certainly
will not be soon. To assume such
development of events would be
naive. But that it already has
occupied an essential niche in
business life of a society,and
its role as transport of the information,
as means of access to the information
for today already is key and constantly
fact conclusive grows.
Instead of going and to buy fresh
releases of the advertising editions,
to thumb through them, - certainly,
it is more convenient to find
the interesting information in
the Internet. To find interesting
goods, service or company, not
standing up of a working table,
not leaving from houses or office.
To find out on distance clicking
the mouse - with a cup of coffee
or in warm home shoes. And conclusive
advantage in this case will be
that fact, that "carried"
from the Internet volume of the
information for certain will be
much more complete, than in the
advertising edition, sitting at
the table. And the man quickly
gets used to all good, is especial
to the tool, which is convenient
to him. Add to a general that
fact, that the Internet is already
accessible simply from a pocket.
The generations vary, the foundations
vary, the values vary, the habits
vary. If earlier computer on a
table of some people frightened
- now it is the necessary tool.
And if man also is connected to
the Internet - in hands at the
user there is a window to all
knowledge of the world. It is
necessary only to be able to use
The global economy has entered
epoch, which characterize unknown
exasperation of a competition,
before unique products in the
ordinaries), many changes, fast
rising of technologies, marketing
ideas and trades. And, certainly,
imperous penetration of the Internet
into all sphere of economy. All
this now is accepted to named
" new economy ".
" When we speak about "
new economy ", we mean the
world, in which the people work
brains, instead of hands. The
world, in which the communication
technologies create a global competition
- not only between shoes or computers,
but also between the bank loans
and other services, which cannot
be packed into a box and to send.
The world, in which innovations
are more important, than mass
products. The world, in which
the fast changes occur constantly.
The world which is so distinct
from industrial century, as far
as that differed from agrarian.
The world, so other, that its
occurrence is possible is to described
only with word “revolution”.
The experience shows, that the
maximal feedback from the Internet
receive only when Internet - marketing,
Internet - sale, Internet - planning
etc. completely penetrates all
companies. Western analysts predict,
that many companies will not acquire
and will continue to consider
the Internet as appendix. Destiny
of these companies in new economy
to predict uneasy.
The new economy is an economy
of constant changes. Charles Darvin
" Survives not strongest
or cleverest, and most susceptible
to changes ". The susceptibility
to changes becomes one of the
basic parameters of a psychological
estimation of readiness of the
company or man to new economy.
On an ancient Chinese vase have
found an inscription: " The
one who has felt a wind of changes,
should build not a board from
a wind, but a mill ". Figuratively
speaking - our task - to help
you to construct such mill.
The overwhelming majority of
purchases physical, and the legal
persons make consciously. (Not
agreeable with this statement,
and as this article can further
be not read to the supporters
of the theory of neuro-linguistic
programming:-). Instead, in the
printed editions and in the Internet
for the goods or service search
consciously. All is very simple
- if find not your service or
the goods - carrying money to
your competitor. (Actually all
is a little bit more complex,
your service has not passed a
comparative estimation, or the
goods of the competitor have additional
values - here there are variants).
But, anyway – if you do not found
- you outside of the market. The
now overwhelming majority of the
employees of the dynamically developing
companies - youth. Try to guess
from three times, using than,
it is more probable than everything,
they will begin to search for
the goods and services? No, we
understand, certainly, many read
also handbills thrown in boxes,
both free-of-charge newspapers,
and announcement on a fence (can
Job with the printed editions
to reset would be a mistake. Let's
result the data of researches
Intermarket Group survey. In 1999.
55 % - e-commercial sites have
informed that they invest in advertising
on pages of the newspapers.
54 % - are advertised in magazines.
35 % - advertising on TV and radio.
For reception of a peak efficiency
from advertising a resource, the
development and application of
the complex decisions is necessary.
Professionally to organize and
to carry out complex (together
with us) advertising campaign
with use of press to you the company
"Reklamarket" will help,
So, earlier we came to a conclusion,
that, it is more probable than
everything, there will be any
part of the clients, which have
found out you, using the Internet.
We assure you, that with current
of time this part will grow only
are realities of our dynamically
varied world. To close eyes on
this tool of informing of the
potential partners, to underestimate
it is it means, as a minimum to
do much harm to your business.
How potential buyers find you
(your company, its goods and services)
in the Internet? In 75 % of cases
(not less!) - using searching
systems. Besides - all is very
simple. The user types the key
words, necessary to him, - and
through an instant the searching
system "throws out"
to him hundred - other of pages
of the references on his inquiry.
The researches show, that, as
a rule, overwhelming majority
of the users there is no further
1-st and 2-nd page of the references.
Very seldom viewing of the references
comes to an end on 3-rd page.
And less than 3 % of the users
goes further. The reason - they
find the necessary goods or service
on 1-st, as a last resort - on
2-nd page of search systems.
Now it is possible to have beautiful
“cool” site telling about the
company, its services, goods,
and even registered in searching
systems at the same time being,
as a matter of fact, a thing in.
And even very expensive - on its
creation the impressive sum of
money and - or of efforts can
be spent. But it is not so much
who will go inside. And it is
less from them will be your target
audience! The reason - site is
not on the first pages of search
systems on the appropriate inquiries.
The buyers do not reach it simply.
We collide with such situation
now very much often. To a word,
the constant growth of a competition
puts forward the quite concrete
requirement and to the site -
Four "C" of a business
- site, Optimization, How to become
first in a Network, popularity
of a site, the increase of a site
- already now turns in complex
solved, as a rule, at close interaction
with the employees of the company.
" And what about others
25 %? " – the attentive reader
will ask. Others are the people
which have come to you from the
appropriate thematic resources
(which, in turn, should be known
for a target audience) and what
for any reasons know the address
of your site. The registration
in thematic resources is the one
more tool of increase of your
popularity - but is a separate
task, which correct decision requires
essential expenses of time.
Add to this fact, that the amount
of pages in Internet are increased
in 3 times each year! The competition
grows also. And for the first
pages in search systems already
now there are real intellectual
wars! The rules of game constantly
vary in the party of complication.
Those methods of progress, which
else yesterday seem firm, today
can bring harm - search systems
too you see develop and "carrying"
incorrect attempts of artificial
increase of an index. The authors
of searching systems you see too
are interested in reputation of
Do not believe? Go on Google or
Yandex - convincing "scarious"
of the warnings shows on the most
outstanding places. The algorithms
of job of search systems become
more and more refined. Today excessive
"speed" can be poured
out in return result, when those
who tries "to feed"
the search machine refined "spam",
receive punishment as a premise
of the site far from a beginning
of the list of the references.
Those sites and pages, which yesterday
were the leaders - today at all
in first hundred!
Only one stroke to a common picture.
For today, for example, one of
necessary (but not sufficient)
conditions to get on the first
pages Internet searching systems,
is the reception of the references
from resources having high Page
Rank. Page Rank is a Google method
for measurement of "importance"
of page (if to speak is simplified,
it is parameter, which size depends
on probability of visiting of
the appropriate page by the average
user). The demand gives rise to
the offers - reference from sites
with high Page Rank are sold for
money. But, as is spoken, very
clever - there are variants. Though,
undoubtedly more labour-consuming.
It is much easier to solve the
current tasks by who has structural
capital as own or "friendly"
resources with high Page Rank.
Easier - short of so insignificant
nuance, that the creation of such
resources is metodical, daily
work, work 25 hours per day renumerated
by a victory in war of brains
for leading in search systems.
The development of digital economy,
and Internet - marketing in particular,
derivates the laws, - new rules
for " new economy ",
Five laws of electronic marketing,
- which ignoring in the future
will leave your company behind
a board. For the isolated systems
in a network simply there is no
And for these reasons of the
statement such as " it is
all simply ", " it is
known ", " I can do
it ", " it not hard
" cause an indulgent smile
in the people, which know a difference
between words and businesses.
Between primitive “making smarter”
and intense daily job. Which are
known not by words, namely that
they have made. Which can give
the recommendations their grateful
clients. The question " Is
cheaper or better? " Today
already practically are removed.
Increasing a lot of means and
methods of advertising, which
not so for a long time were free-of-charge,
Seven forecasts on new millennium
" now are accessible only
for money - ". The commercial
Internet has ceased to be free-of-charge.
Is checked up many times - if
want to work professionally -
work with the professionals.
Yes, really, the most part of
rules of game is known. It is
not a secret (majority of them
are assembled as articles on a
site AdverMAN.com). About a part
of rules and about what it will
be tomorrow, knows only the developers
of searching systems. The reliance
gives to us our experience of
job. In any case, - as said Bill
Gates, - " If you are not
in the Internet - means you do
not exist ".:-)
So, we are necessary people for:
* Help you be known in the Internet,
in thematic resources of the Internet;
* Help your company to occupy
leading position in searching
systems of the Internet;
* Constantly keeping the leading
positions in war for the first
And this is for your potential
client, that giving inquiry to
searching system has seen your
company of one of first. Also,
written down your telephone and
has stopped the further searches.
At the end to help you to earn
Do we answer tour question? If
we have convinced you - means
of the companies which are included
in new, information and digital
century, became on one more. Make
your order today!